James Doan
James's latest writings
Creating an advertising concept
August 22/05 -- When developing a concept for your advertising campaign, you should depend on your own experience and knowledge. Your campaign will be more coherent and effective if you can select a theme or idea that will link your product or service to your company name or slogan. Use your knowledge of the product or service, noting the benefits of using and the negatives incurred by not using it. After you have... (posted by James 6 years 279 days ago.)
August 22/05 -- When developing a concept for your advertising campaign, you should depend on your own experience and knowledge. Your campaign will be more coherent and effective if you can select a theme or idea that will link your product or service to your company name or slogan. Use your knowledge of the product or service, noting the benefits of using and the negatives incurred by not using it. After you have... (posted by James 6 years 279 days ago.)
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